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Everyday Tough

Normally we would introduce a video before thrusting you into its goodness, but in this instance we didn’t want to ruin it. Obviously this bit of viral advertising from BIC Shavers and College Humor didn’t end as you expected. They’ve ingeniously combined common dramatic movie scenes with everyday challenges real men are forced to endure :

Some guys jump out of airplanes and hang from the edge of buildings. Other guys endure their girlfriend’s reality TV shows and take out the trash when it’s raining. As far as we’re concerned, tough comes in all different shapes and sizes

BIC salutes the everyday tough in all of us with real life action movies…

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